PDX Pop Now! Is putting on its tenth free, all-ages, all-local summer music festival in Portland starting today. I wrote about it for the Oregonian.
At age 20, I attended the first one. There were so many bands I'd never heard of and people I'd never seen (actually, subsequent festivals were like this too).
I was relatively new to the Portland music scene, so while it felt special to be there, I thought, "This must happen all the time here."
It really doesn't though. There are plenty of other festivals, but none as well-rounded or strict in its adherence to its ideals. Not knowing the folks behind the festival back then, I would have predicted that if it lasted 10 years, it would cost $100+ by then. Good on them for staying true.